When one of your customers picks up a tablet, it shouldn’t become a brand challenge. But more than three in every four of your customers are less willing to buy from you if your website isn’t tablet-optimised. Why risk losing their custom?
Usablenet’s research into tablet-specific consumer experiences shows that the top use of tablets by consumers in the UK and US is researching products before making an online purchase. So let’s give them an experience they’ll love.
If you want more insights into customers’ tablet-based habits, just download our white paper.
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