The internet has transformed the way we work, live, and play. And while digital accessibility has improved, people with vision, hearing, cognitive and physical impairments are often not able to access websites and apps fully and easily. Legislation such as the ADA in the US and the Equality Act in the UK regulate equal access, while the W3C created WCAG to set a technical standard for web accessibility. With lawsuits targeting web accessibility on the rise, every Digital Marketer, eCommerce and Customer Experience leader should be familiar with the ABCs of web accessibility.
IN THIS WEBINAR YOU WILL LEARN ABOUT:
- A high-level overview of the essentials of web accessibility every executive should know
- Four WCAG2 principles and examples of correct/incorrect applications
- Actionable steps to address accessibility issues
CARIN VAN VUUREN
Chief Marketing Officer, Usablenet
Carin is an experienced marketing executive and brand builder. She's consulted with brands such as UPS and Johnson & Johnson on their brand strategy, and advised brands like Marks & Spencer, Ritz Carlton and Chanel on mobile strategy and user experience.